". . . The Food and Drug Administration thinks that e-cigarettes are unapproved drugs and began blocking their shipment into the country early this year.
On Monday, lawyers for two distributors pushed back, asking Washington, D.C., federal district court judge Richard Leon for a preliminary injunction to lift the embargo. The distributors, Smoking Everywhere and NJOY, sued the FDA in April, accusing the agency of overstepping its authority by labeling their products unapproved drug devices rather than tobacco products.
. . .Thompson Hine's Kip Schwartz, representing Smoking Everywhere, said that his client neither intended nor marketed e-cigarrettes as smoking cessation devices. "We don't want people weaned off the e-cigarrette, Schwartz told the judge.
"We want them smoking it as long as they smoked regular cigarettes." (emphasis mine)
. . ."
I love it, that is precisely the approach I would have taken. Quit vaping? I don't think so... That'd be bad for business

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http://www.law.com/jsp/tal/digestTAL.jsp?id=1202433135707&ECigarette_Companies_Push_to_End_Embargo